سواد سلامت رسانه‌ای و ایمنی غذایی: راهبردی نوین برای توانمندسازی سلامت عمومی

Media Health Literacy and Food Safety: A Novel Strategy for Public Health Empowerment

نویسندگان :

زهرا شریف آریا¹، عباس زمانی²، جواد شریف آریا³،
کارشناسی ارشد زیست فناوری میکروبی، دانشکده علوم و فناوری های نوین زیستی، دانشگاه علم و فرهنگ، تهران، ایران¹، استادیار گروه مدیریت، واحد نجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران(مسئول)²، دانشجوی دکتری مدیریت رسانه، گروه مدیریت، واحد نجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران³
تعداد صفحات : 107-96
چکیده :

رسانه‌های اجتماعی به‌عنوان بسترهای تعاملی و گسترده انتقال اطلاعات سلامت، نقش کلیدی در ارتقای سواد سلامت رسانه‌ای و ایمنی غذایی ایفا می‌کنند. سواد سلامت رسانه‌ای، توانمندی تحلیل، ارزیابی و استفاده مؤثر از پیام‌های سلامت در محیط‌های دیجیتال و سنتی است که نقش محوری در پیشگیری از بیماری‌های ناشی از مواد غذایی دارد. این مطالعه با مرور مبانی نظری سواد سلامت، سواد رسانه‌ای و تأثیر رسانه‌های اجتماعی، تأکید می‌کند که در حالی که رسانه‌های اجتماعی فرصت‌های قابل توجهی برای افزایش آگاهی بهداشتی و اصلاح رفتارهای غذایی فراهم می‌آورند، مخاطرات ناشی از اطلاعات نادرست و عدم مهارت کافی کاربران، چالش‌های مهمی در این زمینه ایجاد می‌کند. لذا توسعه راهبردهای آموزشی و سیاست‌گذاری هدفمند برای ارتقای سواد سلامت رسانه‌ای ضروری است تا ضمن بهره‌مندی بهینه از ظرفیت‌های رسانه‌های اجتماعی، سلامت جامعه به طور اثربخش تضمین شود.

چکیده انگلیسی :

Abstract Social media platforms, as expansive and interactive channels for disseminating health information, play a pivotal role in promoting media health literacy and food safety. Media health literacy refers to the ability to critically analyze, evaluate, and effectively utilize health messages across both digital and traditional media environments—skills that are crucial in preventing foodborne illnesses.This study, through a review of theoretical foundations in health literacy, media literacy, and the influence of social media, underscores that while social media offers significant opportunities for enhancing health awareness and modifying dietary behaviors, the spread of misinformation and users’ insufficient skills pose substantial challenges. Therefore, the development of educational strategies and targeted policymaking aimed at improving media health literacy is essential to optimize the benefits of social media platforms and ensure public health in an effective manner.

موضوع : رسانه
کلمات کلیدی : رسانه‌های اجتماعی، سواد سلامت، سواد رسانه‌ای، ایمنی غذایی، آگاهی عمومی
کلمات کلیدی انگلیسی: Social Media, Health Literacy, Media Literacy, Food Safety, Public Awareness
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