The Role of Virtual Media in Enhancing Legal Awareness to Reduce Lawsuits

Document Type : Research paper

Authors
1 Master in Social Communication Sciences, Department of Communication Scienses, Daneshpajoohan Pishro Higher Education Institute (DHEI), Isfahan, Iran
2 Assistant professor, Departmentof Communication Sciences, Daneshpajoohan Pishro Higher Education Institute (DHEI), Isfahan, Iran
Abstract
The purpose of this study is to examine the role of virtual media in increasing legal awareness with the aim of reducing judicial cases and preventing crime. The study also aims to identify the relationship between trust in virtual media, ease of access, type of usage, consumption style (following interests), targeted advertising, and education in virtual media, and their impact on legal awareness and crime prevention. The research method is descriptive-survey, and the data were collected through fieldwork. This study is considered applied in terms of its objective. The statistical population includes approximately 150 journalists active in legal, judicial, and social fields in mass media. Data analysis was performed using statistical tests in SPSS software, with inferential statistics. The results indicate a significant relationship between trust in virtual media, ease of access, type of usage, consumption style (following interests), targeted advertising, education in virtual media, and legal awareness. These factors can contribute to the reduction of judicial cases. It is recommended that institutions involved in legal and judicial matters utilize the potential of virtual media for public education on laws to reduce crime. Additionally, creating simple, practical, and engaging legal content can play a significant role in enhancing awareness and reducing violations and crimes. Collaboration between media outlets and judicial organizations to design targeted information campaigns, build trust with users, and promote proper media consumption habits are other effective strategies in this area.

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