بررسی رابطه بین میزان بهره گیری از مهارت های سوادرسانه ای و اعتماد به رسانه ملی

The primary objective of this study was to investigate the relationship between the extent of media literacy skills utilization and trust in the national media, as well as to identify the impact of each of its components—namely cognitive, aesthetic, ethical, and emotional—on the variable of trust in the national media. This research is applied in terms of purpose and was conducted using a descriptive-survey method. The statistical population comprised all employees of Sadad Data Processing Company (affiliated with the National Bank of Iran), totaling 700 individuals. The sample size was determined as 292 participants based on Cochran's formula, and a random sampling method was employed. The data collection instrument was a questionnaire. For data analysis, after constructing univariate tables, the research hypotheses were tested using Pearson correlation coefficients and multiple linear regression analysis via statistical software. The findings indicated that all dimensions of media literacy-including cognitive, ethical, emotional, and aesthetic components- significantly influenced trust in the national media. Furthermore, the emotional, cognitive, aesthetic, and ethical components of media literacy, respectively, exerted the greatest impact on the trust variable toward the national media.