Crisis Management in Public Relations

change more severe than normal and threatening surprise are among the criteria for defining crisis. The first step in crisis management is to identify the areas of crisis and gather information on the areas of formation or possibility of crisis, which requires realism rather than optimism. The occurrence of crisis in societies and organizations can be a function of special conditions, emergency and deviation from the planned plans. However, it is usually possible to identify critical points by regularly analyzing the systems and act to blind them. In addition, thinking before the occurrence of the incident and creating a crisis room and selecting the desired human forces can be a way forward and a solution maker when there is a problem. Every time a crisis arises in organizations, it is public relations that takes control and guidance of news and public opinion by providing information and responding, in order to overcome existing crises and bring the organization to its main goal, which is development in different dimensions, through the creation of understanding.