The Role of Public Relations in Cyberspace

Public relations are the beating heart of every institution and organization and they carry heavy duties and serious missions in different parts from communication with the media to responding to doubts and criticisms and honoring the clients. According to experts, informing and informing, persuading, encouraging, promoting and promoting, conducting social research and opinion polling and linking it to the resources of the organization and the general public are among the most important tasks of public relations. Public relations are not a job, but love, and as a communication bridge and a mirror of the whole view of any organization, it plays an important role in effective and purposeful communication between people and officials. This job knows neither time nor place, and a public relations officer must be accountable to the person in charge and the organization and most importantly to the people in any situation. In recent years, with the expansion of the virtual space, there have been many changes in the field of information and the duties of public relations, and in this space, sometimes some activists in this field appear as a reporter and produce news ahead of the reporters, take pictures and They. Today, mobile-based social networks are a platform that is both a tool for informing and finding information and can fulfill part of the communication needs of public relations. This is a golden opportunity for public relations to manage their communications and many affairs. Most of the people who use mobile phones use smartphones, and many consider mobile social networks to be an inseparable part of their daily life communications, in this case, is it possible to ignore and ignore this unconditional information portal.