بررسی پوشش خبری باشگاه سپاهان در رسانه‌های استان اصفهان (مطالعه موردی: روزنامه اصفهان زیبا و خبرگزاری ایمنا)

In our country, like anywhere else throughout the world, the connection between two important areas of “media” and “sports” has led to the popularity of sports among the audiences, and this abundance of the target audience has turned sports media into highly remarkable area in a way that in addition to newspapers and specialized sports websites, all the media have allotted a separate space for covering sport-related news and events; as in media of Isfahan, sports news is dedicated to Sepahan club and sports teams affiliated to it. In this regard, the present study was conducted with the aim of "investigating the news coverage of Sepahan Club in Isfahan media (a case study of Isfahan Ziba newspaper and Imna news agency)" with the aim of identifying the significant difference in the news coverage of Sepahan Club between Isfahan Ziba newspaper and Imna news agency. This research was carried out in “content analysis” method and its sampling method was simple and random and the method of data collection was also through a reverse questionnaire and the statistical population of this research also included published materials from the Sepahan club (news, notes, reports, interviews, interpretation and commentary) within the first half of 1401 in two media outlets, Isfahan Ziba newspaper and Imna news agency. The results of the research indicated that there was a significant difference between the categories of news format, headline type and news values, and no significant difference was observed between the news elements in the news coverage of Sepahan Club in the two studied media.