نوع مقاله : مقاله مروری
کلیدواژهها
موضوعات
عنوان مقاله English
نویسنده English
In the age of communication and with the emergence of new media, the position and function of communication and public relations in organizations has changed and has led to an organizational revolution. Many of the classical and static activities of this field have become electronic and mechanized, and the field of communication and public relations has become intelligent in the context of technology. In this article, regarding the pattern of achieving understanding and interacting with the audience, social media data and the history of artificial intelligence and intelligent public relations functions have been analyzed, such as; audience-oriented, analytical, predictive, creative... to be briefly mentioned and analyzed.
کلیدواژهها English
جامعه شناسی ارتباطات اجتماعی