مروری بر انواع تبلیغات در شهرها

In today’s globalized world, urban advertising plays a pivotal role in advancing the objectives of public and private organizations, particularly in urban management. This form of advertising aims to educate, promote cultural awareness, and persuade citizens, striving to align urban behavioral norms and civic culture with municipal needs. Urban advertising can be categorized by purpose into public service advertising, political advertising, commercial advertising, and virtual advertising. Among the most critical forms in cities and metropolises is environmental advertising. This study reveals that strategic utilization of environmental advertising can foster economic growth, urban employment, revenue generation, enhanced standards, competitive production and service delivery, heightened civic participation, improved civic culture, behavioral pattern modification, urban vitality diversification, strengthened citizen satisfaction, and enhanced place attachment. Leveraging urban advertising effectively—by emphasizing its economic, social, and cultural impacts—offers a vital opportunity for sustainable urban development.