الگوی بازتاب معنا در روابط عمومی: چارچوبی برای معناپردازی فرهنگی و اجتماعی

This article, grounded in the perspective of cultural sociology, integrates four foundational theories-social hermeneutics, cultural memory, cultural representation, and narrative construction-into a comprehensive framework for social sense-making. The aim is to present a theoretical–applied model of meaning-oriented public relations, regarded as one of the most essential missions of public relations in the contemporary era. This model can be employed in designing cultural and educational messages. The approach is based on recognizing widely shared cultural and social meanings, such as narratives, tales, and stories, re-creating archetypal narratives, and anticipating social reactions. The “Meaning Reflection Model” can contribute to the success of public relations functions in organizational and social development, including social communication management, information dissemination, event management, crisis management, and knowledge and information management, as well as other public relations responsibilities.